In Job Search, Be The Toothpaste!

In Job Search, Be The Toothpaste!

Be the toothpaste, or for that matter any consumer product. If we take a lesson from the playbook of Colgate-Palmolive or P&G, we discover that they have perfected the art of creating an impression in the consumer’s mind. Once the impression is there, buying their...
Article 1 of 4: Setting Up My Account to Buy Crypto

Article 1 of 4: Setting Up My Account to Buy Crypto

At the age of 56, I finally took the plunge into cryptocurrency (or “crypto”) last week. Like you, I have read, discussed, read, and discussed with my clients about the space and why they decide to move. However, I have been too timid, lazy, or simply did...